PRIMA is a subsidiary company of Guyenterprise, Ltd., Guyana’s largest and most experienced advertising and public relations agency.      PRIMA has been developed as a regional strategic project design and planning powerhouse with extensive capabilities for project execution, material design and production.      Ultimately, companies operating in the Caribbean and Latin American region ought to do more than just run projects. They ought to bring to the table a sincere interest  in making a lasting, pragmatic and positive impact upon the region and its people. There must be a sensitivity and empathy for the problems of the poor and disenfranchised of the Caribbean and Latin American and also for threatened groups and individuals in that region. There must be knowledge not only of present conditions but also of the history, context, undertone and subtext of the region.  There must be a feel for its complexity and a respect for all of its diversity in planning and decision making. To put all this succinctly, companies originating and operating in the region can have the distinct advantage of knowing and doing what is in the interest of the region’s growth and social development.  PRIMA intends to fulfill this private mandate: to plan and propel change for the better.